As a Virtual Assistant and Book Launch Manager, I joyfully serve behind-the-scenes
so that you are free to focus on what you’re made to do.

 

My responsibilities vary with each client, but most days you’ll find me . . .

– Creating, organizing, and executing social media plans and editorial calendars
– Editing and writing books, ebooks, blog posts, social media copy, email blasts, and newsletters
– Planning, writing, posting, and engaging with social media posts for clients
– Designing graphics for print, social media, or website content
– Managing the details of and running book launches (more on that below!)
– Casting vision for upcoming book releases and client projects
– Sharing practical strategies and brainstorming in coaching calls
– Creating courses from the ground up, from the initial concept to the design, sales page copy, marketing, and affiliate programs

For over a decade, it has been my joy to work closely with hundreds of authors, speakers, writers and companies including DaySpring Cards, (in)courage, Holley Gerth, Jennifer Dukes Lee, Kristen Strong, Ann Voskamp, Jenni Burke, Shannan Martin, Mercy House Global — and many more!

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Kaitlyn Bouchillon is a rare find. She’s proactive and diligent while also creative and adaptable. Her work–whether it’s social media, editing, communication or content creation–is done with excellence. She approaches tasks with a can-do attitude and sincere desire to serve, which makes partnering with her a joy. Kaitlyn would be an asset to any individual, organization or project looking for a sharp mind and willing heart.
– Holley Gerth, Wall Street Journal bestselling author

I don’t have enough fingers and toes on which to count the times I’ve uttered these words to people: “You need to hire Kaitlyn Bouchillon.” My ministry wouldn’t be where it is today without Kaitlyn. She doesn’t simply meet my expectations. She exceeds them again and again, creatively delivering services with excellence and a gracious heart. I can’t recommend her highly enough.
– Jennifer Dukes Lee, author and nonfiction acquisitions editor

Having Kaitlyn on my team made all the difference in the world. From drafting tweets to posting updates on Facebook to simply brainstorming strategy with me, she made it possible for me to accomplish so much more. She needs very little direction and always completes tasks on time, and she helped me turn ideas into action. Kaitlyn is versatile, personable and talented – the exact combination that makes a perfect team member!
– Mary Carver, author and podcast host

If you’re launching (or re-launching) a book and want expert guidance from a skilled marketing professional, look no further. Kaitlyn is an effective book launch coach—professional, creative, organized, experienced, and a terrific communicator. She helped me implement a successful book re-launch campaign that included organizing a relaunch “street team” and strategic social media activities. The energy and care Kaitlyn brings to your project will inspire you and connect you with your target audience in ways you cannot yet imagine. You’re in good hands with Kaitlyn guiding your launch.
– Kelly Radi, MIPA GOLD Award-Winning Author

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Book Launch Management:

I’ve had the joy of managing nearly 100 Book Launch Teams for authors (both self-published and traditionally published) as well as on behalf of publishing houses, including dozens that landed on a variety of bestseller lists: The New York Times, Wall Street Journal, USA Today, Publishers Weekly, ECPA (New Release Bestsellers, Top 50 Bestsellers, and Non-Fiction Bestsellers), or were nominated for a Goodreads Choice Award or a finalist for the Christianity Today Book Award.

As a Book Launch Manager, I come alongside the author and publishing house to help you get your message into the world. This often looks like brainstorming, researching, strategizing, creating marketing plans, designing graphics, and writing copy, and managing the Launch Team.

Part-coach and part-cheerleader, it’s my joy to create teams that are not only effective for the author and/or publishing house (especially when it comes to social media shares and book reviews), but are truly enjoyable for members. It delights me to hear members say “this is the best Launch Team experience I’ve ever had.” I want everyone involved to have a great experience — author, publishing house, and Launch Team members.

Although I’ve worked behind-the-scenes for over a dozen additional titles that are not pictured below, the following reflects some of the Book Launch Teams I have managed:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Kaitlyn is my go-to for launch team and social campaigns. She does a great job on the content side, providing strategic ideas and easy tips and instructions, while also working seamlessly with authors to ensure they have what they need and feel comfortable engaging with their teams and on their social and email platforms. When Kaitlyn is at the helm, I feel confident that we’re going to get great results and everything will run smoothly and on time. She’s a joy to work with and will always be my first call!
– Cassidy Gage, Marketing Director Tyndale House Publishers

Kaitlyn was a true rockstar during the launch of my book, Expecting Wonder. I don’t know how I could have managed a book launch (especially during a pandemic) without her leadership, energy, and creativity. She made it possible for me to fully enjoy being part of my launch group, and I could simply interact and have fun with the team because I knew she was behind the scenes taking care of every detail and handling every hiccup. Hiring Kaitlyn is the single best decision I made during the book marketing process.
– Brittany Bergman, author of Expecting Wonder

Kaitlyn is one of the best launch team managers I’ve ever worked with. She is organized, communicative, upbeat, proactive, encouraging, and very clear with everything she manages. There have been a few times on teams when the unexpected came up, and Kaitlyn was able to gracefully pivot and still lead the team to success! She makes the process enjoyable for our authors, and she makes it easy for me! She is top-notch, and I look forward to continuing to work with her on launch teams.
– Erin Smith, Marketing and Social Media Manager for Baker Publishing Group

Kaitlyn Bouchillon has been a wonderful partner in launching several of my author’s street teams. I’ve partnered with her on Nonfiction and Fiction book releases and have been so pleased with the results! She is incredibly organized, an excellent communicator and strives to meet all of our objectives set prior to the launch. She energizes the street team in way that makes each participant excited to launch the book. I’m so grateful for Kaitlyn’s expertise and look forward to working together again in the future!
– Kristen Magnesen, Senior Marketing Manager Tyndale House Publishers

Hiring Kaitlyn to manage my very first launch team was the best decision I could have made. Being new and unfamiliar to the process, I was so glad to have Kaitlyn walk me through the steps and take care of the details I couldn’t. She is organized, friendly, and communicates clearly as she engages with the launch team and keeps you updated and engaged. Her smooth management of the team provided so much peace of mind!
– Jenn Schultz, author of She’s Not Your Enemy

I absolutely loved working with Kaitlyn Bouchillon on my book launch. She went above and beyond. She gently kept me on track, gave wise advice, and was a patient and gracious listener when hiccups occurred (because they will occur). I truly felt valued and cheered for by her and HIGHLY recommend her. I am almost a month out from launch and she is STILL providing tips and keeping track of my reviews even though this is beyond the scope of our contract. I am a big KB fan!
– Tracy Steel, author of A Redesigned Life

Kaitlyn is dependable, organized, and extremely knowledgeable. She managed my book launch team with excellence. Her attention to detail, kind approach, and know-how, brought me peace of mind and helped launch my book successfully. I highly recommend Kaitlyn’s VA services. She is such a gift to writers! Kaitlyn brings her affinity for books, beautiful graphics, and administration to the table so that you are freed to focus on what’s most important to you.
– Katie M. Reid, author of Made Like Martha

Kaitlyn Bouchillon made How the Light Gets In‘s launch so successful because she kept my large street team organized and informed, which served as my book’s social media engine, propelling my physical book launch, such as radio interviews and book signings. Kaitlyn is a perfect blend of organization and enthusiasm. It was an absolute JOY to work with her, and I hope I get the chance to work with her again!
– Jolina Petersheim, bestselling author of How the Light Gets In

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As an author myself and an avid reader (I was the girl who ate dinner with a fork in one hand and a book in the other), I truly believe in the power of story. Long before I was a book launch manager, I was a launch team member. When time allows in between VA work and the launch teams I’m managing, I continue to support authors and messages I believe in as a launch team member. Here are some of the titles I have supported as a launch team member:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Pricing:

Instead of offering packages that potentially charge for things you aren’t looking for, I customize each plan and book launch team to the individual needs of the client. It’s important to me that we talk through what would serve you best so that I can create a stellar plan with an accurate quote.

If you’d like to learn more, please fill out the contact information below. You can click here to open the form in a new window, if you prefer. The more information you can provide, the better!

In an effort to keep the form as short as possible for you, I’ve listed my most often requested services. However, if you don’t see what you’re looking for please do not hesitate to reach out. I’d love to hear from you and would be happy to chat and see if my VA services would be a good fit for you.

Please note: I only accept inquiries through this form (not email, Instagram DM, or Facebook Messenger). All form submission inquiries will receive a response within 5 business days.